The short version
With your permission, we use Google Analytics to understand how people use our website, and Google Ads to see whether our adverts lead to enquiries. These set cookies. Google Tag Manager loads with each page so those tools can run. Analytics and advertising cookies are not set until you agree.
Everything else our website stores is strictly necessary: remembering your cookie choice, and making the free website review work. You can change your choice at any time using “Cookie settings” at the bottom of every page.
What our website uses
Only with your consent
- Name
_ga, _ga_*- Type
- Cookie, Google Analytics (analytics)
- Purpose
- Tells visits apart so we can see which pages are used and how people found the website.
- How long
- Up to 2 years
- Name
_gcl_au, _gcl_aw, _gcl_gb- Type
- Cookie, Google Ads (advertising measurement)
- Purpose
- Connects a visit from one of our Google adverts to an enquiry sent afterwards, so we know whether the advert worked.
- How long
- 90 days
- Name
karpla:attribution- Type
- Session storage (analytics or advertising)
- Purpose
- Remembers the page you first arrived on and the campaign that brought you, so it can be recorded with an enquiry you send.
- How long
- Until you close the tab
- Name
karpla:conversions- Type
- Session storage (advertising measurement)
- Purpose
- Stops one enquiry being counted twice by Google Ads.
- How long
- Until you close the tab
Strictly necessary
These don't need consent. The review storage is only used if you use the free website review.
- Name
karpla_consent- Type
- Cookie, strictly necessary
- Purpose
- Remembers whether you allowed analytics and advertising cookies, so we don't ask on every page.
- How long
- 6 months
- Name
karpla:website-review:v2:*- Type
- Session storage, strictly necessary
- Purpose
- Keeps your review results available if you refresh the page or come back to it in the same tab.
- How long
- Until you close the tab
- Name
karpla:website-review-context- Type
- Session storage, strictly necessary
- Purpose
- Carries your website address, email and review summary to the contact form, so you don't have to type them again.
- How long
- Until you close the tab, or remove the review details from the form
This information stays in your browser. It is not used to track you across other websites.
Third-party cookies
The Google Analytics and Google Ads cookies above are set by Google on our behalf, through Google Tag Manager, only after you agree. Google's use of this information is described in how Google uses information from sites that use its services. Our fonts and images are served from our own website.
Our website links to other websites, such as review platforms. If you follow those links, those websites may set their own cookies, which are covered by their own policies.
Managing cookies and browser storage
You can change or withdraw your choice at any time with . Withdrawing stops Google Analytics and Google Ads straight away and removes their cookies from our website.
You can also clear cookies and site data, or block them, in your browser settings. Most browsers explain how in their help pages:
If you block session storage, the website will still work, but the free website review may not remember your results between pages.
More information
For more about how we handle personal information, see our Privacy Policy. If you have any questions about this page, get in touch:
- Phone: 07985 561397
- Our contact page
Questions about this page?
Get in touch and we'll explain anything that isn't clear.